From Will-Call to Automatic: How Otodata Helps You Retain and Win More Customers

Otodata Tank Monitors
16 hours ago
2 min read

In today’s propane and fuel delivery market, staying competitive means staying proactive. Relying on will-call deliveries might have worked in the past, but in this era, it’s not only inefficient, it’s costly.

The Hidden Cost of Will-Call

Will-call customers introduce unpredictability into your operation. They wait until their tank is nearly empty before calling, forcing you to:

Rearrange delivery schedules on the fly
Perform emergency runs, dispatching trucks inefficiently
Deal with stressful runouts and leak tests
Risk customer churn if you don’t respond fast enough

This reactive model results in lost time, unnecessary fuel use, and missed optimization opportunities.

Otodata Transforms Deliveries into a Growth Strategy

Otodata isn’t just a monitoring system—it’s a strategic tool to upgrade your business model. You can transform will-call customers into loyal, automatic delivery clients—boosting retention, improving efficiency, and increasing revenue.

Here’s how the Otodata solution can help:

1. Deploy Robust and Accurate Smart Monitors

Otodata monitors give you daily, real-time insights into customer tank levels—so you can plan deliveries proactively instead of reactively.

Key features:

Industry-leading accuracy
15+ year battery life
GPS, XL antenna, and dual SIM (CAT-M & NB-IoT) for unmatched coverage
Works with all tank types and software platforms
Quick installation, no gateway or internet required

2. Centralize Your Assets with Otodata’s Free Online Portal

Otodata’s Portal can help improve route efficiency and reduce delivery costs by up to 30%. Best of all, you can connect on mobile, tablet, or smartphone and see all your tank level data in one place.

Key features:

View your entire tank fleet from one screen
Schedule smarter deliveries by drop size and urgency
Set up customizable alerts per tank
Export reports and notify customers easily

3.  Offer Your Customers Transparency & Control with the Nee-Vo App

The Nee-Vo app is a free, branded mobile app your customers will love. It allows them to:

See their live tank levels
View consumption history
Receive alerts when levels are low
Request refills with one tap
Contact your team directly

Best of all? Otodata brands the app with your logo and colors—at no extra cost.

By giving customers real-time access to their data, you build trust and encourage them to switch from will-call to automatic. It’s a win-win: better service for them, better forecasting and retention for you.

4. Leverage Marketing Tools to Help You Convert

Converting a will-call customer takes more than tech—it takes communication. That’s why Otodata offers:

Customized promotional materials
Digital and print-ready designs branded for your business
Messaging that highlights the value of automatic delivery
Ongoing support to help you run campaigns that convert

These ready-to-use assets help you educate your customers and encourage them to commit to automatic deliveries.

The Result: More Loyalty, Less Guesswork

Companies using Otodata report:

Fewer emergency calls
Higher customer satisfaction
Faster conversions from will-call to automatic
Greater operational efficiency
Increased return on investment

From the free portal to the NeeVo app to promotional materials, Otodata offers an all-in-one solution to help you modernize your delivery model and grow your customer base—without extra complexity or hidden costs.